Creating Thriving Changemakers

Prabhaav Foundation identifies, supports and builds the next generation of entrepreneurs focussed on sustainability innovations

Parul Kumar

Jun 19, 2024
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Creating Thriving Changemakers


Our central focus has been to engage and empower young individuals. By nurturing a sense of responsibility and innovation, we equip the younger generation with the tools and mindset needed to lead India’s future towards sustainability. This approach is not only about environmental stewardship but also about creating opportunities for economic growth through sustainable practices. We believe that young entrepreneurs can drive significant change by integrating sustainability into their business models from the outset.


One of our flagship initiatives that exemplifies this philosophy is our fight against food waste in schools. This project addresses the enormous amount of food waste generated in educational institutions—a problem that contributes to environmental degradation and represents a missed opportunity to support local agriculture and improve school ecosystems. To tackle this, we launched an innovative project aimed at transforming unused food into nutritious compost. Sustainable entrepreneurship is becoming a cornerstone of India’s rise, intertwining economic growth with environmental responsibility and social impact. As India rapidly industrialises and urbanises, the need for innovative, sustainable solutions has never been more critical. The challenges include waste management, environmental degradation, and the pressing need for eco-friendly practices in various sectors.


India’s entrepreneurial landscape is fertile ground for such initiatives. With the government's emphasis on 'Start-up India' and 'Make in India,' there is an unprecedented opportunity to embed sustainability into the country's economic fabric. Various governmental and non-governmental efforts are being directed towards fostering eco-friendly innovations, promoting renewable energy, and encouraging responsible consumption and production. At Prabhaav Foundation, we believe that fostering a new generation of eco-friendly entrepreneurs is key to driving this transformation.


In 2011, our foundation emerged from a simple conversation among friends who shared a vision for a better future. This vision quickly turned into a profound journey towards sustainable development and impactful social change. Our mission was clear: to create a structured and enduring approach to societal transformation, moving beyond sporadic charitable actions to implement lasting, impactful solutions.


We installed specialised machines in schools to convert food waste into compost, promoting a sustainable cycle that benefits school gardens. This initiative not only mitigates waste but also provides an additional revenue stream through compost sales. Schools participating in the program have reported healthier gardens, reduced waste disposal costs, and increased awareness among students about sustainability practices. This project has been a model for how entrepreneurial thinking can solve environmental issues while creating economic opportunities.


From its inception, our organisation recognised that sustainable development must be deeply rooted in traditional Indian values of frugality and environmental reverence. I grew up in a culture where nothing was wasted, and every item was seen as having potential for reuse or repurposing—a practice deeply embedded in our family by generations before us. This ethos profoundly influences all our initiatives. For instance, our bottle brick initiative transforms waste plastic into durable building materials. This not only addresses the pressing issue of plastic pollution but also provides an innovative solution for the construction industry. The bottle bricks are used in various construction projects, showcasing how waste can be repurposed into valuable resources.


Today, our work spans several sectors, including waste management, skill development, cultural preservation, road safety, and health, each aligning closely with the corporate social responsibility (CSR) goals of our partners. Our approach to sustainability is showcased through these innovative projects, each designed to have a long-term impact on the communities we serve.


As India rises on the global stage, sustainability becomes a critical component of our nation's development narrative. The rapid pace of industrialisation and urbanisation presents unique challenges and opportunities for sustainable growth. We are committed to ensuring that sustainability practices become integral to India's developmental journey.


Our initiatives are not just about environmental stewardship; they are about creating a sustainable future that aligns with India's rise. By integrating traditional Indian values with modern innovation, we aim to set a precedent for sustainable development that other communities and nations can follow. This blend of old and new is what makes our approach unique and effective. Empowering youth is a key part of our mission. We actively engage young individuals in our projects, nurturing a sense of responsibility and innovation. This engagement is crucial as it equips the younger generation with the necessary tools and mindset to lead India’s future towards sustainability. We provide them with training, mentorship, and opportunities to work on real-world projects that have tangible impacts.


To young entrepreneurs and those aspiring to make a difference, I advise starting with manageable projects. Simple actions like advocating for recycling, reducing single-use plastics, or educating your community about sustainability can have profound impacts. The entrepreneurial landscape in India is increasingly prioritising sustainability, offering a promising avenue for new, eco-friendly businesses. One of our success stories involves a group of students who started a small recycling initiative in their community. With our support, they were able to scale up their operations, creating a business that not only recycles waste but also educates the public about the importance of sustainable practices. Their story is a testament to the power of youth-led initiatives and the impact they can have on society.


Looking ahead, we are committed to expanding our influence and deepening our impact. Our goal is not merely to adapt to trends but to ensure that sustainability practices become integral to India’s developmental narrative. Through innovative solutions and community involvement, we aim to contribute to a healthier planet and a more equitable society. We are exploring new areas of impact, such as renewable energy and sustainable agriculture, to further our mission. Our collaborations with various stakeholders, including government bodies, corporations, and international organisations, are essential in driving these initiatives forward. By building strong partnerships, we can amplify our efforts and reach more communities across India.


The journey has been a testament to the power of collective dedication and strategic thinking. As we continue our endeavours, we invite everyone who shares our vision to join us in this noble pursuit, helping to pave the way for a sustainable and thriving India. Each step we take, no matter how small, is a significant leap toward a more sustainable future. In conclusion, the story of our foundation is not just about the impact we have made but also about the ongoing journey of learning, growth, and innovation aimed at bettering society. It is a narrative of how organised, thoughtful action can transform lives and landscapes, propelling us toward a more sustainable world. We remain inspired by the boundless possibilities that lie ahead and are committed to forging paths that others might follow, ensuring that the legacy of sustainability becomes a cornerstone of India’s progress. We continue to strive for excellence in every project we undertake, always with the vision of a better, more sustainable future for all. Through our collective efforts, we aim to inspire and empower the next generation of changemakers who will carry forward the torch of sustainability and innovation. The future of India’s rise is bright, and with sustainable entrepreneurship at its core, we can achieve remarkable progress that benefits both people and the planet. As we look ahead, we are excited about the opportunities that lie before us and are committed to making a lasting impact on society. Through dedication, innovation, and a collective vision, we can build a sustainable and prosperous future for India and the world.


Parul Kumar
Parul Kumar
Parul Kumar, a post-graduate from Lady Irwin College, University of Delhi, and a management degree holder, is a multifaceted personality with a passion for theatre and performing arts. As a Kathak dancer and former National Treasurer of SPIC MACAY, she organized over 200 classical concerts annually and participated in numerous youth forums on social issues. A dedicated social entrepreneur, Parul co-founded Prabhaav Foundation, focusing on environment, education, health, and culture through various CSR projects. She thrives in strategy and project planning, fostering an inclusive society where every individual lives with dignity and self-reliance. In 2021, Parul became the CEO of AK Institute of Ophthalmology, enhancing patient care through the AKAK Clear View Foundation, which supports non-affording patients with free eye screenings and low-cost surgeries. Her accolades include the Social Entrepreneur Award (2016), Nari Samman Award (2017), and National Achievers Award (2023). Recognized by various institutions and media, Parul's journey reflects her commitment to social change and empowering others.